COMPLETE SET 8 Vintage Walt Disney Snow White and the 7 Dwarfs Glasses
This glass series was made in 1937 - 1938, in Ohio, by Libbey Glass Company. Part of the original 1938 promotional campaign for Snow White and the Seven Dwarfs full length feature film. The tumbler is clear glass with various color combinations such as Black and Orange, Green, Blue, Red, & Yellow graphics. Glasse all have a four line verse on the back telling about each character. Like this example of "Sleepy" Depicts Sleepy on the front with his name and'Snow White and the Seven Dwarfs' around the bottom. On the back is the 4 line verse: When SLEEPY'S told it's after dawn, He's in a dull condition. He never does a thing but yawn. For Disney's first full length animated movie, Snow White and the Seven Dwarfs, Disney took on a large scale promotional campaign.
One of the first promotions of its kind, Disney paired with several companies to help advertise the movie. One of the easiest ways to get the public's attention was'dairy glasses' a tried and true method for advertising during the depression. Fully licensed by Disney, Libbey produced then trucked orders all across the country.
They were then filled with cottage cheese, peanut butter and jelly ect... Once the movie was released in December of 1937, to overwhelming success, Disney expanded the tie-in with additional products including more styles of glassware. As a company hit hard by the depression and still struggling, this work order from Disney came at just the right time for Libbey.